We’ve anticipated some of your questions. It’s kinda what we do.
We’ve anticipated some of your questions.
It’s what we do.
Is it Latino, Hispanic or Latinx?
Don’t forget Latine, the inclusive language option. It’s a complicated subject, and many articles about it are online. The truth is that there’s no easy answer. We use Latino and Latine. Just don’t use Latinx.
Can I do a test before fully committing to this effort?
Do you ask the plastic surgeon to do a nip-tuck test on your belly…Hope not! You trust their expertise and track record. We are committed to our craft and to partner with you, not create piecemeal approaches.
We work with an ad agency. Can you collaborate with them in this process?
Yes! We love working with agencies and finding ways to complement each other’s work for the good of the brand.
We create our content in-house. Can you help us get it right for this audience?
Absolutely. In addition to ideation, we can assist you throughout production to ensure your content is authentic.
We’ve never looked into this segment. Where do we start?
Show interest. Get to know Latinos in your circle. Ask us questions. We don’t bite.
I don't have a budget for research, so what do I do?
No problem! We apply industry experience to deliver best practices and thought leadership to the basic principles that you may best embrace for your business. This is an awesome proxy to which you can best adapt.
Can you achieve any positive results with a small budget?
For sure! We will demonstrate how your brand can achieve significant growth and impact, even with minimal budgets, and explore strategies for continued evolution over time.
Can I cover all Latinos at once?
Better think this through before trying to fit all Latinos into one persona… I mean, is Bad Bunny the same as Maná?
We’ve been doing fine without any special efforts for this audience. Why should we do it now?
If you’re fine leaving money on the table, you shouldn’t.
I took Spanish in high school, can’t I just do this myself?
Did you also learn karate as a kid? You should try MMA, then.