Different Lenses.
One Focus.
We are a team of story weavers, creators, and problem-solvers. Our broad experience across different industries helps us find opportunities and align with your brand's vision and values.
Yilda Olabarrieta
Yilda Olabarrieta
Yilda’s unique career path as a multicultural moderator, journalist, and coach enables her to approach clients’ needs with empathy, mindfulness, and a keen eye for unveiling truths and connections. In the last 20+ years, Yilda has excelled as an expert in cultural and Latino market research. She has led many U.S. and global research initiatives for clients seeking a deeper understanding of our individual and shared human journeys. Yilda is a storyweaver who successfully immerses herself in just about any category and provides thought-provoking, authentic, unapologetic, and real perspective.
Pablo Luzzi
Pablo Luzzi
Pablo is deeply passionate about building brands and crafting engaging stories that drive business growth. With over 20 years of experience in advertising, he has worked for top agencies like Leo Burnett and Havas, developing omni-channel campaigns for a wide range of brands across different industries. As a bilingual Creative Director, Pablo has led projects for the US Latino and Latam markets. Additionally, he has served as a political marketing consultant, gaining valuable insights into inspiring action and cultivating grassroots movements.
Edwin Monclova
Edwin brings 30 years of engineering and technology experience to Común Ground, having delivered complex technical programs for HP, Hewlett Packard Enterprise, and Google. A Puerto Rico native and bilingual technologist, he holds an MBA. He has spent his career building systems that perform reliably at scale across teams in the U.S., Latin America, and Asia. At Común Ground, Edwin turns cultural insight into accessible technology, making CG's expertise available more quickly, to more clients, and to a broader audience than traditional consulting alone.